![]() ![]() Retailers generally adopt manufacturers’ prescribed names for their product listings. How do retailers handle the crappy name for the latest iPad? People may have cult-like devotion to Apple, but in this case, they disregard Apple’s product naming wishes. Overwhelmingly, they use the less ambiguous, though technically inaccurate, term “iPad 3”. It turns out, practically no one uses Apple’s prescribed name of “The new iPad” to sell their tablet. Did they really call it “The new iPad” or did they use some sort of vigilante name like “The iPad 3” or “3rd Generation iPad”? We decided to examine listings on secondary markets to see what people called the latest iPad when they listed the item for sale. However, if you’re looking to buy the latest iPad, are you really just supposed to type “the new iPad” into a search box and reliably get results for the 3rd generation model? Won’t you just get a bunch of results for people selling “new” iPads? Because of this precise naming, it’s easy to identify and buy them used on secondary markets like eBay and Craigslist. ![]() What will the next iPad be called, “The newest iPad”? It seems darn unclear.Īt Priceonomics, we’ve come to expect precise and sequential product naming from Apple – the iPhone, followed by the iPhone 3G, 3GS, 4, and 4S. Apple has officially dubbed it “The new iPad”, but are we really supposed to call it that? If you say you bought “The new iPad”, will people know you’re talking about the 3rd generation model, or will they just think you got a new iPad. “The third-generation iPad (announced as “The new iPad”, colloquially sometimes known as “iPad 3”) is a tablet computer designed, developed and marketed by Apple Inc.”Īs this convoluted sentence from Wikipedia illustrates, it is unclear what you’re supposed to call the latest iPad from Apple.
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